Multiple Target.com crashes provide site performance lessons for e-retailers - Internet Retailer #socbiz #entarch #connectedco

Target Corp. still isn’t talking about what brought down its recently redesigned e-commerce site at least four times since its debut in August. But the problems serve as an example for other retailers that switch their e-commerce platforms, according to web site performance monitoring firm AlertBot.

Two years in the making, the new Target.com marked the retail chain’s divorce from Amazon.com Inc.’s e-commerce platform, which Target had used for a decade. AT&T hosts Target’s new site, which also relies on technology from IBM Corp. and Endeca Technologies Inc. When the redesigned site launched, Target said the revamped Target.com would offer shoppers faster checkout, better site search and navigation and more product recommendations, among other features.

But the introduction of the new site has been marred by multiple site outages: the first on Sept. 13, for about 4 hours; again on Oct. 13, for about 6 hours; another one on Oct. 25, for about 2 hours, 45 minutes; and the most recent one on Oct. 27, for 1 hour, 30 minutes. The first crash took place after Target introduced the Missoni for Target apparel line, prompting a surge in traffic that the site apparently was unable to handle. It’s not clear what caused the other three outages.

The Sabermetrics of Social: A Weapon of Mass Disruption by @itsinsider

Stripping out the emotion and the soft factors that tally up player value in baseball is analogous to what’s going on today on the social web.  Everyone’s got their eye on the superstar plays (say, the Old Spice guy, @comcastcares), but they’re missing the raw analysis of true performance metrics.  Making sense of the nuanced patterns is the key to securing competitive advantage.
Read the whole post at itsinsider.com

 

50 Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age

50 Social Media Stats to Kickstart Your Slide Deck

On her social media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. She cherry-picked the most relevant for marketers to share with Ad Age.

1. "Social media accounts for one out of every six minutes spent online in US." (Journalism.co.uk)

2. "Seventy-seven percent report that they use social media to share their love of a show; 65% use it as a platform to help save their favorite shows; and 35% use it to try to introduce new shows to their friends." (TVGuide.com study via TVNewsCheck.com)

 

Read the rest at adage.com